Shopper photo privacy for Shopify virtual try-on

Virtual try-on requires a shopper photo. That single fact drives more pre-install questions from legal, support, and PR than any feature comparison. Merchants need plain-language answers for PDP copy, FAQ, and internal compliance — without overclaiming what the app guarantees.

This article summarizes how Stylab is designed to handle shopper images. Always confirm against your deployed app version and published privacy policy before making binding statements.

What shoppers experience

Before upload, the widget shows a privacy notice explaining that the photo is used to generate a try-on image
The shopper chooses a photo from their device (or camera on mobile)
After processing, they see the generated result on the product page context

Your storefront should not promise “we never store anything” unless that matches the current technical implementation and legal review.

What merchants should say publicly

Safe, accurate phrasing

“Your photo is used only to generate your try-on preview.”
“See our privacy policy for how Style Lab processes try-on data.”
“You can shop without using try-on — it is optional.”

Avoid unless verified

“Photos are never stored” — specify whether you mean originals, derivatives, or analytics events
“100% GDPR compliant” — prefer “GDPR webhooks supported” and link to policy
Using try-on photos for ads or email without explicit consent

Data categories (conceptual)

For compliance conversations, separate these buckets:

Shopper upload (original) — sent for inference; designed not to be retained for marketing reuse after processing
Generated try-on image — shown to the shopper; may have a temporary URL for display
Usage events — try-on started, completed, add-to-cart signals for merchant analytics
Shop and product metadata — standard Shopify app scopes for configuration

GDPR and uninstall

Stylab supports Shopify GDPR webhooks in the codebase — customer data request and redact flows should be wired for EU stores
On app uninstall, merchant-connected app data should be removed per Shopify platform rules — verify your live deployment
Link your storefront privacy policy: confidentialite.html (FR) or equivalent EN page on your site

Merchant checklist before launch

Legal reviews Stylab + your store privacy policy together
FAQ mentions try-on is optional and links to privacy policy
Support script for “where did my photo go?” — one paragraph, no jargon
Do not export try-on images into Klaviyo or ad platforms without a separate consent path
After theme changes, re-check that the privacy notice still displays on mobile